Sandra joins the RelatedISG team with more than 20 years’ experience in Marketing. As Senior Marketing Director, she will be responsible for developing and managing the organization’s overall marketing and communication strategy, working with leadership to broaden the impact of RealtedISG’s corporate and agent initiatives.
She most recently held the role of Senior Marketing Director at Douglas Elliman’s Development Marketing team where she worked closely with developers, agencies and internal sales teams to develop marketing and sales strategies to achieve maximum sales and reach financial goals. Prior to DE, she was marketing director for Turnberry’s residential division, where she was responsible for the overall planning and coordination of the brand’s real estate residential marketing efforts. She also worked closely with the sales team to improve sales pitch and process as well as develop strategies to reach sales goals.
She holds a Bachelor’s degree in International Business from Florida International University’s College of Business and has recently obtained her Florida real estate associate license. She also contributes to her community through charitable efforts and has helped bring awareness by participating in fundraising for organizations such as the Pancreatic Cancer Action Network, Covenant House, Make-a-Wish South Florida, and Community Blood Centers, among others.