Rowena Luna is an accomplished bilingual marketing and graphic design executive with over twenty years of experience and the recipient of various design, print, and marketing awards for her distinguished work. Rowena joined RelatedISG International Realty in October 2014 as Marketing Manager to oversee marketing plans and collateral for agents and their listings, manage RISG corporate events and supervise the creation and production of promotional materials and collateral.
Rowena spearheaded the complete re-branding of RelatedISG and prior to joining the company, she was Principal of LeftRight Design, Inc., a graphic design company involved in the conceptualization and execution of visual design solutions for clients in various industries including corporate, entertainment, healthcare, hospitality, marketing and public relations, real estate, technology, travel and tourism to name a few.
“Rowena is an extremely talented individual,” said Alex Vidal, President of RelatedISG International Realty. “It is difficult to find a marketing professional that truly understands the detail and effort involved with selling a property. She knows and has what it takes to get our agents’ listings noticed in this market place.”
In 2005, Rowena landed at Fortune International Realty, where she worked as the Senior Graphic Designer and Creative Director, honing her real estate marketing expertise. While at Fortune, she was responsible for the design and production of Fortune’s advertising and marketing collateral elements including Fortune Showcase Magazine, Fortune Monthly Direct Mailer, new development branding and brochures, Fortune Corporate Identity System revamp, and Fortune listing presentation and new sales associate packages. Rowena also undertook the ongoing branding and marketing projects for the 750+ individual residential and commercial realtor associates across 12 offices in South Florida.
Rowena was born in Guatemala and raised in Miami, Florida. She has a Master of Fine Arts in Graphic Design from the University of Miami, a Master of Science in Civil Engineering from the Massachusetts Institute of Technology, and a Bachelor of Architecture from the University of Miami. In 2001, she created and founded an arts mentoring program for neglected and disadvantaged children called ArtOpiA, which became a yearly program at New World School of the Arts through 2016. She cites this endeavor as one of her most rewarding personal achievements surpassed only by her daughter.